• Provided SEO key inputs and analytical insights to devise strategy for revamping of Techbargains.com website from scratch
• Hands-on optimization, including keyword/phrase research, site structure, page construction, content, and SEO (Search Engine Optimization). Driving keyword expansion.
• Develop and manage 1000+ landing pages of company website for natural and paid search engine optimization
• Planning and implementation of Web 2.0 concepts and improving conversion by promotion of website on social media (Facebook, Twitter, Google Plus, Pinterest)
• Work with all team functions - product marketing, creative, product management, engineering – to implement search engine optimization (SEO) recommendations such as:

• Keyword research and specifications throughout web site pages
• Site audits for SEO best practice compliance
• IA and site design recommendations
• Navigation and conversion analysis
• Link analysis and building
• Identifying opportunities to improve organizational and process enhancements that support SEO
• Developing semantic XML sitemaps to increase website crawl ability
• Implementation of Google Analytics setup by using Google Tag Manager.

• Manipulating PPC account on Google and Social Media such as Facebook, Ad copy, Bid Optimization, Quality Score and landing page optimization.  Designing, Implementation & Management of campaigns for Tech products like Antivirus, PC, Printer & more. Expansion of campaigns & ad groups. A/B Testing of various ad copies. Exclusion of irrelevant keywords based on search term reports. Daily reporting of campaigns to managers.
• Conversion improvement and A/B (split) testing and multivariate testing.
• Managing website with the help of in house developed CMS
• Optimizing the App store for Techbargains app in Google Play and iTunes stores
• Report progress via google analytics and associated tools for insights into website traffic/clickstream analysis. Implementation Events, Funnels and Attribution Model
• Affiliate Program Management - Handling campaigns and monitoring of reports for major US affiliate networks. Communicating with Affiliate Managers and developing strategic input into affiliate programs for high-profile merchants such as Amazon, Best Buy, Dell Home, and eBay.
• Managed search engine marketing (SEO/SMO/PPC) and led strategy making for enhancement in website traffic / revenue
• Streamlined the On Page SEO such as Keyword research, Meta tags, SEO site architecture, internal linking
• Submitted the reports based on online marketing and web analytics data using Google Analytics for insights into customer behavior
• Successfully optimized the app store for Techbargains app in Google Play and iTunes stores
• Steered the affiliate marketing programs & campaigns along with newsletter management
• Spearheaded the activities such as seasonal high revenue events like Black Friday, Cyber Monday

CORE COMPETENCIES

• Search Engine Optimization (Sound knowledge of current SEO Trends Rich Snippets and Rich Clickable Answers. Make sure the presence in Top 10 SERPs on Google, Bing and Yahoo for almost all targeted keywords. Improvising click-through rates, Content Optimization. In depth knowledge of ethical techniques accepted by major search engines. SEO audits for websites to identify and fix issues to assure better indexing by search engines. Develop and Implement Monthly/ Quarterly Search Engine Optimization (SEO) strategies to multiply website traffic YOY (year over year))
• Keyword Research/ Competitor Analysis (using tools like Google Keyword Planner, SEM Rush, Wordtracker, Spyfu  and Moz Keyword Explorer)
• Google Adwords PPC and Facebook Ads (Strategic Planning, Development and Management PPC campaigns on Google, Keywords Bid Management, Suggestion for Boosting Facebook posts and campaigns)
• Social Media Optimization and Web 2.0 (Facebook Ads and Posts, Linkedin, Twitter, GooglePlus, Quora, Linkedin Pulse etc.)
• Web Analytics (Google Analytics, Google webmaster, Statcounter, Custom Dashboards, Optimizing conversion rate by implementing Events, Funnels, Attribution Model and A/B (Split) Testing )
• Google Tag Manager and Accelerated Mobile Pages (Implementation of Google Analytics by using GTM)
• App Store Optimization (Successfully optimized the app store for Techbargains app in Google Play and iTunes stores for driving app installations)
• Project Management (Holds the merit of designing the website http://www.couponkhojo.com from scratch in wordpress including total digital marketing concept, links creation for various web pages. SEO/SMO/ PPC and running affiliate campaigns with Vcommission, Admitad, Optimise Media and other major affiliate networks in India.)
• Content Management System (CMS)
• Affiliate Marketing
• Highly proficient in Microsoft Excel Reporting, Word and Power Point
• Maintaining regular communication with the client (conference calls, meetings, emails).

• Work Level: ANY
• Current Location: NA
• Salary AED : 40,001 to 50,000
• Posted on: October 03th 2019
• Last date of Application: November 02th 2019
• Expected Joining Date: December 02th 2019
• Eligibility: ANY